Lurie Children’s is the #1 ranked children’s hospital in Illinois, but they still suffered from low top-of-mind awareness in their own backyard of Chicago.
We were asked to create a new campaign that focused on emotional impact, inspired by the hospital’s tagline,
All, for your one.
We identified 3 charismatic, memorable Lurie Children's kids and documented the hospital experience through their eyes.
In telling the stories of these courageous kids and their amazing caregivers, we'll show Chicagoland what sets Lurie Children's apart from the rest: top-tier pediatric medicine delivered with an unparalleled human touch.
All media from the campaign drove to a series of docushorts following each kid from their home experience through a day at the hospital.
